Pay per click is exactly what it says on the tin, you pay every time someone clicks on your ad. We use Google Adwords and Bing for our campaigns, Google based Adwords is the biggest and most flexible pay per click platform in the world with millions of users searching keywords everyday aside from that it allows you to really track your return of investment and make sure your ad budget is going into the right area. We set up your account and ads, do constant keyword research, test your ads and optimize your pay per click to bring your budget costs down and your clicks up.
Pay per click can be more effective than SEO, we can get you new leads straight away due to your ads showing up on the first page of Google almost instantly as apposed to the 2-12 months ‘organic’ route of SEO.
Google shopping is also a great way of acquiring customers at a cost effective price. However if implemented poorly like any other paid media source your money can run away from you very quickly.